About Us
“Every time I meet with an existing client, or perform a new demonstration, I get the same satisfying fulfillment again and again as I watch how our products perform. My goal for client satisfaction is not limited to supplying the correct chemistry for my customers' cleaning needs. I also aim to instill trust, confidence and vigor within every customer by embodying my faith to press onward towards a better future.
Truck Soap, a division of Your Choice Specialties, is owned and operated by founder, Matt Martin. Truck Soap has supplied and trained over 900 truck owners and fleets since 1997. Every product available for purchase at Truck Soap has been field-tested and approved by Matt, and are guaranteed to work.
Truck Soap's philosophy is based on furnishing high-grade commercial truck cleaning products and training truck owners and operators on how to use them. Each client is given direct attention with an on-site consultation that allows Matt to evaluate and develop a unique formula of cleaning products to meet specific needs.
Who is Matt Martin?
Trucks have always been a large part of Matt's life. At the age of 18, Matt was on the road driving and keeping his own rig spit-shined. Hearing numerous negative remarks and horror stories of commercial truck washes destroying paint and burning polished aluminum, Matt started his own mobile washing unit. With products he had already been using from Tetra-Chem, Matt received numerous positive comments on his clean rig.
Matt continued driving and cleaning his truck, but his hobby developed into a small business as more and more truckers bought products off of him. Along with his mobile washing unit, Matt even began the Your Choice "Buffing Program", where he offered high speed aluminum buffing.
Today, Matt does hands-on washing and polishing to test products for his Truck Soap Company. His primary focus is to develop trusting business relationships with new and existing clients. Matt's confidence, satisfaction and trust in his products extends onto his own rig.